Youth Enterprise Development Programme Students Graduate

On the 8th of May 2013, Junior Achievement South Africa concluded another successful Youth Enterprise Development Programme, funded by the DG Murray Trust, with a commemorative certification ceremony for the graduates of the programme.  The certification ceremony was held at the Siyafunda Community Training College in Orange Farm.

The programme is an intensive three to four month experience during which students meet once or twice a week for three hours.  Applying an action learning methodology, the programme is designed for out of school youth between the ages of 18 and 35, and is aimed at encouraging unemployed youth to start their own businesses. The project also includes workplace readiness skills, life skills, financial literacy and banking and saving.

The programme was launched in January 2013 at the Orange Farm Community Centre and was facilitated by one of JASA’s well-trained facilitators, Mr James Sekhonyane.  James glowed with pride on Wednesday, as he congratulated the 32 students that had successfully completed the programme.

The students had formed small businesses of two – four individuals, with each company determining what product or service they would offer.  In total 11 sustainable businesses were created during the programme, each supplying the community with a different product or service, including a hair and beauty salon, a pest control service, fast foods, baked goods and household linen.

The best performing business, Freggies, was awarded R1 000 prize money.  The winners were determined by evaluating business plans and financial records, while taking into account the team’s attendance and participation during the programme.  The members of Freggies identified the need for a local fruit and vegetable stall in their area as community members had to walk long distances to purchase such foods.  Their business plan explained their marketing, operations, finance and development plans exceptionally well and their excellent record keeping indicated daily profit which increased considerably over the duration of the programme.

“I am exceptionally proud of all of the Orange Farm graduates,” noted Estelle McLaughlin, National Programmes Coordinator.  “This group of students have worked especially hard throughout the programme and the number of successful businesses started is a clear indicator of their success.  I’d like to thank the programme facilitator, James, for all of his hard work and dedication .” She concluded.


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