The Youth Enterprise Development (YED) Programme, funded by the DG Murray Trust, and the ITS TYME Programme, funded by Absa, were launched by Junior Achievement South Africa last year, to try to alleviate the high rate of youth unemployment in South Africa. Both programmes focus on teaching unemployed youth between the ages of 18 and 35 how to start and run their own sustainable businesses.
Since the start of the YED Programme midway through 2012, JASA has carefully monitored and mentored the small business owners that have completed the programme. During the mentorship phase, JASA has seen some astounding outcomes of the programme, through the successful, sustainable businesses that have flourished in the past six months. We have decided to feature two of the many successful businesses that have resulted from the out of school programmes.
Nolubabalo Madudela, 33
Nolubabalo was already a business owner when she began the Youth Enterprise Development Programme, funded by the DG Murray Trust, at the NYDA office in Cape Town in August 2012. She started selling fish and chips from her house in 2007 when she couldn’t find a job, but joined the programme because she wanted to learn how to grow her business into a sustainable, functional enterprise.
During the programme she realised that she needed to include additional products to ensure that she had enough of a selection to grow her target market and decided to add fat cakes to her menu, which increased the demand for her products. Nolubabalo had one stall when she started the programme, but the demand for her products has grown so much in the past six months, that she has added a second stall at a busy location. Nolubabalo’s business NS Mini Tuckshop also employs three people; two to assist with the preparation of the food and an additional lady to run the new stall. Nolubabalo notes that she has experienced some challenges but that her ability to adapt and learn has helped her create a successful, sustainable business.
Sarah Dube, 33
Sarah Dube started her small health food business, called Go Vegan, during the Youth Enterprise Development Programme, funded by the DG Murray Trust, at the NYDA office in Cape Town in August 2012. She had previously tried her hand at selling whole-wheat fat cakes but did not have the know how to further develop her business. During the programme, Go Vegan began by selling pies and samoosas, on foot, in areas with heavy foot traffic.
Sarah’s business has grown dramatically in the past six months and she has added a variety of muffins, cakes, sesame bars and health cakes to her menu. Go Vegan not only has a strong individual customer base but Sarah is now supplying a bed and breakfast establishment, a hair salon and three colleges with baked goods. Sarah is pleased with her progress thus far and she has big dreams for Go Vegan. Sarah currently has no transport and she has to carry her stock as she delivers to her customers. Her next goal is to open her own shop and employ someone to help her bake and prepare her orders for the next day.