Tag Archives: Mini Enterprise Programme

R1 million donation to JA South Africa provides hundreds of learners with entrepreneurial skills 

JOHANNESBURG, 11 June 2015 MasterCard has extended its support of the Junior Achievement South Africa(JA South Africa) Mini Enterprise Programme for a sixth consecutive year, with a R1 million donation that will see 531 learners, predominantly young females, participate in the organisation’s flagship programme.

The Mini Enterprise Programme will guide the selected Grade 10 and 11 learners from 13 schools across seven provinces in theory and practical sessions lasting three hours after school, one afternoon a week for 15 weeks. The Programme focuses on business theory, accounting, cash flow and marketing, equipping the learners to develop and market their own product to their community and building their interpersonal skills and confidence too.

To date, almost 2,000 young South Africans, mostly females, have benefitted from the six year collaboration between MasterCard and JA South Africa. Each learner has been equipped with the skills that they need upon completing the programme to become entrepreneurs when leaving school through this ongoing collaboration.

“We believe in the power of long-term relationships, and have no doubt that MasterCard’s continued support of youth entrepreneurship is making a difference to the lives of the learners,” says Linda McClure, MD of JA South Africa.

While South Africa’s unemployment rate decreased slightly to 24.3 percent at the end of 2014, research shows thatunemployment among women is continually higher than among men. Seventy percent of the learners in this year’s programme are young females between the ages of 15 and 17, continuing MasterCard’s commitment to invest in women empowerment.

“Supporting and encouraging entrepreneurship among women is a key focus for MasterCard globally, and in South Africa we are proud to partner with JA South Africa to help play a role in changing the lives of our youth, for the better,” says Mark Elliott, Division President, MasterCard, South Africa.

“Our local team is actively encouraged to get involved in programmes like this, to volunteer their time and knowledge to add even further value to the educational material that the learners are exposed to,” he says.

MasterCard’s donation has made it possible for the following schools to participate in the 2015 Mini Enterprise Programme:

  • Gauteng – Dawnview High School, McAuley House, Sandtonview School
  • KwaZulu Natal – Avonford Secondary School, Chesterville Secondary School, Ridge Park College, Umkhumbane Secondary School
  • Limpopo – Motse Maria High School
  • Northern Cape – Tshireleco High School
  • North West Province – Herman Thebe Secondary School
  • Eastern Cape – Khulani Commercial High School
  • Western Cape – Kensington High School, Villiersdorp Senior Secondary School

Six of the 13 schools are offering the Mini Enterprise Programme for the second consecutive year, while McAuley House has provided learners with JA South Africa programmes for the last six years in MasterCard-sponsored programmes.

JA South Africa is the local chapter of Junior Achievement, a global non-profit organisation that partners with business communities, educators and volunteers to develop much-needed entrepreneurial skills to prepare learners for the working world after high school.

About MasterCard

MasterCard, www.mastercard.com, is a technology company in the global payments industry. We operate the world’s fastest payments processing network, connecting consumers, financial institutions, merchants, governments and businesses in more than 210 countries and territories. MasterCard’s products and solutions make everyday commerce activities – such as shopping, traveling, running a business and managing finances – easier, more secure and more efficient for everyone. Follow us on Twitter: @MasterCardMEA and @MasterCardNews, join the discussion on the Beyond the Transaction Blog and subscribe for the latest news on the MEA Engagement Bureau.

About JA South Africa

JA South Africa has for the past 36 years been offering South African youth, aged between 10 and 35, a platform to create sustainable futures as opportunity makers and possibility seekers. We achieve this through our array of programmes, all experiential in nature where learners are required to actively engage in real business or financial activities. Follow us on Facebook; Junior Achievement South Africa or on Twitter @JASouthAfrica – hashtag #OpportunityMakers.

Media Contact

Birgit Deibele, MasterCard, birgit_deibele@mastercard.com, +27 71 464 0983

Kelly Webster | Nicola Tarr, Tribeca Public Relations, mastercard@tribecapr.co.za, +27 11 208 5500

Fazlyn Toeffie, JA South Africa, Fazlyn@jasa.co.za, +27 11 331 3150


JASA Alumnus Participates in The Power of 50


Keneilwe Motshoeneng is a vibrant young JA South Africa alumnus with a passion for entrepreneurship. She participated in the Mini Enterprise Programme when she was in Grade 10 and has gone on to complete several other JA South Africa programmes. Currently Keneilwe is studying towards her BTech and Business Administration degree and is running two companies: Keneilwe M Events and Pause Think and Reflect.

Recently Keneilwe identified an opportunity on the JA South Africa Facebook page. The opportunity was to participate in the Power of 50, an Umuzi Photo Club initiative, which aims to develop 50 talented young people to become the next generation of creative professionals. This innovative 12-month programme, combines essential artistic skills with on-the-job training and offers placement opportunities for all graduates within the professional, creative industry.

Keneilwe was inspired to apply for the programme as a result of the Film Making conference she attended in 2010 in Bulgaria with JA and the International Management Institute. Keneilwe says “The Umuzi Photo Club uses creativity to amplify the voices of the young and we, as the Power of 50, have the passion and creative drive to be the next generation of creative professionals. This is a 1 year course through Vega School of Brand Leadership, the Da Vinci Institute and Umuzi Photo Club. So far it’s been an enjoyable roll-coaster ride of hard work and fun. Our biggest project we are currently working on is the Ke Nna Mang exhibition which will be held on 23 October 2014.”

MasterCard Continues to Invest in Entrepreneurship: Sponsors 520 Learners

R1 million donation equips South African learners with knowledge and skills to start up a business

 Johannesburg, 12 June 2014 Five hundred and twenty learners from 14schools in seven provinces are participating in the 2014 Junior Achievement (JA) South Africa Mini Enterprise Programme, thanks to a R1 million donation from MasterCard.  This is the fourth consecutive year that MasterCard has supported the globally-recognised JA South Africa programme, which fosters entrepreneurship among South Africa’s youth.

JA South Africa is the local chapter of Junior Achievement, a global non-profit organisation that partners with business communities, educators and volunteers to develop much-needed entrepreneurial skills that prepare learners for the working world after high school.

The Grade 10 and 11 learners participating in the 15-week Mini Enterprise Programme are predominantly female and attend a weekly three-hour class after school. During these sessions, learners are taught workplace readiness as well as entrepreneurial and financial literacy skills.

Youth unemployment in South Africa is one of the highest in the world. According to Stats SA’s Quarter 1 2014 Quarterly Labour Force Survey, 36 percent of all young people under the age of 34 are unemployed, and those that are working are more likely to be employed in precarious conditions.

“This programme will equip these young learners with the skills that they will need to launch their own businesses, so that they in turn can employ others,” said Linda McClure, MD of JA South Africa. “A project like this will help break the cycle of unemployment faced by school leavers that threatens the future of South Africa’s youth, and will promote job creation, which is one of government’s top priorities.”

Facilitated by JA South Africa-trained facilitators, the programme is divided into theory and practical sessions. The learners will initially focus on business theory, including accounting, cash flow and marketing. They will then gain practical business experience by developing a product or service of their choice in response to their own market research, and will then market the product to their community.

Through the programme, learners also gain important interpersonal skills and confidence, which are required in the work environment. MasterCard volunteers will also be invited to share their business experience and advice with the learners to further inspire them

“Over the past four years that we have supported JA South Africa, over 1,000 learners have participated in the various entrepreneurship programmes, and most of them are young women, ” says Philip Panaino, Division President, MasterCard, South Africa.

“South Africa has come a long way in giving women access to education and regular employment opportunities, which are essential building blocks to further empowerment, financial independence and leadership. This programme addresses all of these building blocks in its course content, and we look forward to welcoming these learners into the business world when they emerge as successful entrepreneurs.

Learners from Bophelong Secondary school show off their products

Learners from Bophelong Secondary school show off their products

The donation from MasterCard has made it possible for these schools to participate in the 2014 Mini Enterprise Programme:

  • Gauteng – McAuley House, Dawnview High School, Bophelong Secondary School
  • Limpopo – Motse Maria Secondary School
  • North West Province – Herman Thebe High School
  • KwaZulu Natal – Ridge Park College, Sisebenzile Secondary School, Northmead Secondary School
  • Western Cape – Kensington Senior Secondary School, Villiersdorp Secondary School, Joe Slovo High School, Aloe Secondary School
  • Eastern Cape – Khulani Commercial High School
  • Northern Cape – Homevale Senior Secondary School

“MasterCard is committed to furthering financial inclusion through the power of entrepreneurship as it ensures that people have an opportunity to achieve their full potential. We chose to support these learners as we have identified that nurturing entrepreneurship – particularly among women – is a postive way to address South Africa’s current high level of unemployment. Ultimately the programmes will assist each learner in achieving positive economic outcomes for themselves, their families and their communities,” says Panaino.

MasterCard Continues to Support Entrepreneurship in South Africa

R1 million donation from MasterCard to Junior Achievement introduces 440 learners – predominantly females – to the business environment

Johannesburg, 17 April 2013 MasterCard continues its support of entrepreneurship in South Africa, with a R1 million donation to Junior Achievement South Africa (JASA), which will see 440 learners from 11 South African high schools taking part in the 2013 Mini Enterprise Programme, a globally-recognised initiative that fosters entrepreneurship, particularly amongst females.

The Grade 10 and 11 learners selected for the programme have committed to attending preparation sessions after school hours. During these sessions they will be taught workplace readiness, and essential entrepreneurship and financial literacy skills in a 15-week programme. In addition to a theoretical grounding, the learners will gain practical interpersonal skills and business experience by starting up and managing their own businesses over the duration of the programme, which concludes on 31 July 2013.

“Entrepreneurs characteristically have ambition, determination and a flair for innovative, original ideas,” says Linda McClure, MD of JASA. “However, many lack the business expertise required to develop these into commercially-viable ventures. A key focus of our programme is female advancement and equipping learners with the skills they will need to launch their own businesses, in turn creating employment opportunities for others.”

JASA is the local chapter of the global non-profit organisation that partners with business communities, educators and volunteers worldwide — all working together to develop much-needed entrepreneurial skills in learners preparing for the working world after high school. Similarly, MasterCard has consistently focused on nurturing entrepreneurship in youth, with a strong focus on the empowerment of women.

The 2013 MasterCard Worldwide Index of Women’s Advancement found that female business owners, defined as those who generate paid employment for others, were significantly underrepresented in South Africa with fewer than 42 females owning businesses for every 100 male owners. This was in spite of the survey indicating that South African women had equal access to employment opportunities and tertiary education, and reasonable levels of workforce participation.

“We’re encouraged by the positive results of the 2012 JASA programme, says Philip Panaino, Division President, South Africa, MasterCard. “We are confident that as we collaborate with JASA for a third successive year, the country’s need for entrepreneurs continues to be addressed in a meaningful way.

“Our support of the programme also extends to the personal involvement of the members of our team,” Panaino adds. “Staff volunteers are giving their time to mentor and teach learners during the next 15 weeks, giving them first-hand insight into the commercial world.”

The 440 Grade 10 and 11 learners are from 11 schools in five provinces:

  • North West Province – St Anne’s High School
  • KwaZulu-Natal – Greenbury Secondary School, Crystal Point Secondary School, and  Ridge Park College
  • Western Cape – Kensington Senior Secondary School, and Villiersdorp Secondary School
  • Gauteng – Dawnview High School, Letsibogo Girls High School, Senaoane Secondary School, and McCauley House
  • Limpopo – Motse Maria High School

This year’s programme was launched at the Orlando Soccer Stadium in Soweto where keynote speakers Zaza Motha, a JASA alumni, journalist and entrepreneur, and Lebo Mashile, a popular performer, presenter and poet, captured the audience’s attention with their compelling stories of personal achievement. Motha encouraged and inspired the youthful guests with her experiences in founding POUT (Powerful, Outstanding, Unique and Talented), a self-empowerment movement for young women, while Mashile charmed and motivated the audience with her characteristic flair.

Ayanda Dube, a Grade 12 learner from McCauley House in Johannesburg took part in the JASA programme sponsored by MasterCard in 2012, and shared her insights with the learners gathered at the celebration:

“The JASA programme taught me that entrepreneurship is not necessarily all about money, BEE regulations, and tenders – it’s also a way to follow your dreams and aspirations. I always knew that I wanted to be an entrepreneur, but I didn’t know where to start. The programme helped me realise how to take the first step, and how to follow it through, armed with the skills and knowledge required to run a successful company. I understand that times will get tough, but if you are as persistent as I am, you’ll realise that success is within reach,” Dube said.

Citi Foundation Funds Eight JASA Programmes for 2013

The Citi Foundation recently announced its generous donation of $50,000  towards eight Junior Achievement South Africa (JASA) programmes during 2012.  These programmes will consist of four Mini Enterprise Programmes and four Banks in Action programmes respectively.

The Mini Enterprise Programme is a 13 week intensive business programme where learners start up and run their own business after selecting a product or service, whilst the Banks in Action programme is a sixteen hour programme which explores the banking sector, how a bank functions and careers in banking with a computer simulation exercise of running a “real” bank.

“The Citi Foundation has been loyal supporters of JASA’s work in the entrepreneurship space for over ten years and we are extremely grateful for the support, both financially and strategically over the years.” Noted Linda McClure, Managing Director of Junior Achievement South Africa.  “Not only has the Citi Foundation funded numerous programmes throughout the years, their support on a board level both locally and internationally has been extraordinary.” She went on to state.

The 2013 Mini Enterprise programmes will be run in the same schools as during 2012 namely Sandtonview Combined School and Phoenix College with the addition of two new schools, which will be determined at a later date.  The programmes will impact the lives of approximately  280 learners from four schools around Johannesburg.  “The Citi Foundation’s generous contribution will go a long way toward lighting the entrepreneurial spark in the learners and hopefully the learners will go on to become successful entrepreneurs with sustainable businesses, contributing to the economy and creating employment.” Concluded Linda McClure.